[german]
5 Rules for Success

4. know your target group
If you know your customer well,  you will understand his needs better.  Concentrate on a specific target group with similar  needs, similar situations, similar aims and problems.


Worldwide Representatives

International Headquarter
Betriebswirtschaftliches Institut & Seminar Basel AG
Wartenbergstr. 9, CH-4052 Basel (Switzerland)
phone: +41 (0)61 261 2000
telefax: +41 (0)61 261 2000
e-mail: info@bwl-institut.ch


Representative for Austria
Institute for International Research (IIR) GmbH, (Wien)
Mag. Manfred Hämmerle
mail: manfred.haemmerle@iir.at
Web: iir.at


Representative for Germany
Institut für Managementberatung GmbH (Potsdam)
Annina Quitter
mail: a.quitter@ifm-business.de
Web: ifm-business.de


Representative for Greece and Cyprus
Dr. Dimitrios Koumparoulis (Athens)
mail: koumparoulis@bwl-institut.ch


Representative for India, Nepal, Bangladesh, Sri-Lanka, Mauritius, Malaysia, Indonesia, Africa and Saudi-Arabia
Mr. Jaideep Chowdhury, New Delhi
Dr. Rajeev Kumar, New Delhi
Business India Complex
268 Masjid Moth, Uday Park
New-Delhi 110049 / India
mail: chowdhury@bwl-institut.ch

Further information about BWL Institute (India):
»  BWL Institute (India)