[german]
5 Rules for Success

4. know your target group
If you know your customer well,  you will understand his needs better.  Concentrate on a specific target group with similar  needs, similar situations, similar aims and problems.


   Bodies

Head of the Institute: Ralf Andreas Thoma
Dr. rer. pol, lic.oec.HSG
thoma@bwl-institut.ch


Dr. Ralf Andreas Thoma by linkedin Dr. Ralf Andreas Thoma by xing Follow BWL_Institut on Twitter BWL Institut on Facebook


Curriculum Vitae Dr. Thoma: Education:
Study of economics, University of St. Gallen (Switzerland)
Doctorate, University of Cologne (Germany)

Professional career:
1999    Founding BWL Institut Basel
2011    Takeover Atlas Business Language GmbH

2003-2007  Member of the Board Albergo Giardino SA, Ascona
2010-2016  Member of the Board Hilotherm Holding AG, Zug

since 2015  Member of the Board European Association for Distance Learning (EADL)