[german]
5 Rules for Success

4. know your target group
If you know your customer well,  you will understand his needs better.  Concentrate on a specific target group with similar  needs, similar situations, similar aims and problems.


   Jürgen Magnussen: Climbing the career ladder with pure willpower

Intensive Course of Study Business Administration

More further training - more responsibility. This equasion has worked out for Jürgen Magnussen (49) from Reutlingen in Baden-Wuettemberg. The real estate manager was assigned more areas of responsibility within his position as Managing Clerk and deputy Managing Diector for Schöller & Partner GmbH (Ltd.). In February 2009, he successfully completed the Intensive Course of Study in Business Administration with a mark of 1.0 qualifying with a Business Economist Diploma(BI) from the Betriebswirtschaftliches Institut & Seminar Basel AG.

A Sense of Quality Ensures Professional Advancement
For roundabout 20 years Jürgen Magnussen has been working companies specialising in property and real estate project development. Accounting, Controlling, Tax and Financial Management were the core areas of his daily work. He said the Distance Learning course was always most interesting when the current subject matter he was studying would actually link up with his many years of professional experience. "It is a lifetime of studying alone which secures one's personal sense of quality and opens up opportunities for professional advancement." the Managing Clerk said explaining his guiding principle. Having done his his A-levels at a business school and having completed his alternative service (en lieu of military service) he initially studied Pedagogy for the Physically Impaired before doing a further training as assistant tax and commercial clerk.

Closing the Gaps of Knowledge Of Business Administration
While taking the Distance Learning Course for about three and a half years Jürgen Magnussen closed all the gaps of knowledge in the array of subjects related to Business Administration which had simply not featured at the focus of his professional life up to that date. He was most interested in the subsidiary subjects of Marketing and Company Management, and, more particularly Staff Motivation. He received good marks throughout for one simple reason: "I revised very intensively for each single examination."

Closing the Gaps of Knowledge Of Business Administration
While taking the Distance Learning Course for about three and a half years Jürgen Magnussen closed all the gaps of knowledge in the array of subjects related to Business Administration which had simply not featured at the focus of his professional life up to that date. He was most interested in the subsidiary subjects of Marketing and Company Management, and, more particularly Staff Motivation. He received good marks throughout for one simple reason: "I revised very intensively for each single examination."

Contact:
Jürgen Magnussen, Reutlingen (D)
jm@schoeller-partner.de